Website, SEO & CRO
Web Design & Development
Custom websites optimized for Core Web Vitals, mobile performance, and measurable conversion — not just pretty pixels.
In every engagement
- Conversion-first UX & design
- High-performance builds (95+ Lighthouse)
- SEO-ready architecture
- CMS & booking integrations
What you get
- Conversion-first UX + design
- 95+ Lighthouse builds (Core Web Vitals passing)
- SEO-ready architecture + schema
- CMS, booking + tracking integrations
What we don't do
- Ship pretty sites that don't convert
- Rank you for keywords buyers never search
- Skip Core Web Vitals or mobile UX
Typical timeline
Discovery week 1 → design weeks 2–3 → build weeks 4–6 → launch by week 8.
CA + USA
landing pages and websites built
"We build websites and landing pages designed to load fast and turn visitors into qualified leads."
— Scalecro
Who it's for
Who This Service Is For
- Service businesses whose current site was built for looks, not leads
- Renovation and home service brands with slow, mobile-unfriendly sites
- Companies expanding into new services who need dedicated pages
- Brands whose site doesn't reflect the actual quality of their work
- Businesses running paid ads to a homepage that doesn't convert
Where it breaks
Common Problems We Help Fix
- Slow site pushing paid and organic visitors away
- Mobile experience that hides key CTAs below the fold
- No clear conversion path from any given page
- Forms buried at the bottom of long pages
- Content silos that make new service or location pages hard to add
Want to See What This Could Look Like for Your Business?
Book a free strategy call and we'll review where this service fits into your current marketing, lead tracking, and follow-up process.
Book a Free Strategy CallHow we help
How Scalecro Helps
We build fast, conversion-focused websites
Designed around calls, quote requests, and booked appointments, not just visuals.
We improve Core Web Vitals and mobile UX
So visitors — and Google — don't bounce before they see the offer.
We build service and location page architecture
So you can expand into new services and areas without rebuilding the site.
We set up analytics and tracking on launch
So performance is visible from day one, not months later.
We coordinate with the CRM and follow-up team
So form submissions land in the right pipeline instantly.
Bigger picture
Part of a Complete Lead Generation System
This service works best when it's connected to the rest of your lead generation system: the campaign, the landing page, the CRM pipeline, the follow-up process, call tracking, reviews, and reporting. See how the pieces fit together.
Related Case Study
Paving Company Lead Generation in British Columbia
Scalecro helped a BC paving company build a brand, launch a website, improve lead quality, and generate a consistent pipeline of project opportunities.
60+
Leads Per Month
$27
Average Cost Per Lead
Related
More website, seo & cro services
FAQ
Frequently Asked Questions
How is a website project different from a landing page project?+
A website covers your full digital presence — home, services, about, contact, blog. A landing page is a single-offer page built for a specific campaign. Most service businesses need both over time.
How long does a website build take?+
Typical scope runs 4 to 8 weeks depending on the number of pages, content readiness, and integrations. Timelines are confirmed after discovery.
Do you handle SEO on the new site?+
Basic on-page SEO, site structure, and technical setup are always included. Ongoing SEO is a separate service under SEO Services.
Can you connect the site to our CRM and calendar?+
Yes. Forms, phone tracking, and booking tools connect directly to your CRM so nothing sits in an inbox.
What happens after the strategy call?+
We scope the site, define the pages and structure, and move into a design and build timeline with clear milestones.
Ready to Build a Better Lead Generation System?
Scalecro helps service businesses turn more marketing activity into qualified leads, booked calls, quote requests, and real opportunities.
Book a Free Strategy Call