Free resource

ROAS, CAC & LTV Calculator

Plug in your numbers to see whether your paid campaigns are actually profitable — and what ROAS you need to hit to break even.

Your inputs

Monthly ad spend ($)

Revenue from ads ($)

Orders / new customers

Gross margin (%)

Average order value ($)

Repeat purchase rate (%)

ROAS

3.80x

Break-even ROAS: 1.67x

CAC

$53

Gross profit / order

$120

Contribution / order

$67

LTV

$162

LTV : CAC

3.08x

Profitable

Yes

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Formulas: ROAS = revenue ÷ ad spend · CAC = ad spend ÷ new customers · Break-even ROAS = 1 ÷ gross margin · LTV ≈ AOV × margin × (1 + repeat rate). Directional, not accounting-grade.