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Free resources for service businesses.

Checklists, calculators, and guides Scalecro uses when helping service businesses generate more qualified leads, follow up faster, and track what actually works.

Ungated PDFs Interactive tools Practical checklists

Featured checklists

Audit checklists we use before we touch an account

Two of the most-downloaded PDFs from our workflow. Print them, run them, or send them to your team.

Featured checklist

Google Ads Audit Checklist

The exact 42-point checklist we run on every account before we touch a budget.

  • Account structure & campaign types
  • Conversion tracking & attribution
  • Bidding, budgets & negatives
  • Creative, extensions & landing pages

PDF · 3 pages · 45 KB

Download PDF
Featured checklist

Local SEO Checklist

Everything that has to be right before you spend a dollar on local ads.

  • Google Business Profile setup
  • NAP consistency & citations
  • Review generation engine
  • On-page & schema fundamentals

PDF · 3 pages · 44 KB

Download PDF

Interactive tools

Calculators & interactive tools

Skip the spreadsheet. Get an answer in the browser.

Interactive tool

ROAS / CAC / LTV Calculator

Plug in ad spend, revenue, and margin. See ROAS, break-even, and LTV:CAC in seconds.

Open
Interactive tool

Local Rank Grid

See how a real 5×5 Google Business Profile rank grid looks — and what yours would tell us about local visibility.

Open

Guides & examples

Deeper reads

How we think about lead generation for service businesses — and what we've helped build.

Guide

Lead Generation FAQ

Straight answers on how we manage campaigns, set up tracking, implement follow-up, and report on results.

Open
Examples

Campaign Examples

The kinds of lead generation systems we build for service businesses across Canada and the USA.

Open

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FAQ

Quick answers before you book

Yes. Scalecro works with service businesses across Canada and the USA.

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