Paid Advertising
Facebook Ads Management
Facebook advertising built around creative velocity, testing structure, and profitable scaling — for service businesses, contractors, home services, and local brands.
In every engagement
- Meta Pixel & Conversions API setup
- Creative production pipeline
- Retargeting & lookalike audiences
- Weekly optimization & reports
What you get
- Meta Pixel + Conversions API set up correctly (iOS 14+ safe)
- Weekly creative testing pipeline (3–5 net-new concepts)
- Full-funnel campaign structure: prospecting, retargeting, DPA
- Weekly optimization + monthly revenue report
What we don't do
- Lock you into 12-month contracts
- Hand off to a junior after week two
- Vanity-metric reports with no revenue tie-back
Typical timeline
Live in 10–14 days. First creative iteration by week 3.
$5M+
in ad spend managed across Canada and the USA
"We manage paid campaigns for service businesses — restructuring accounts, tightening targeting, and connecting ads to landing pages and follow-up."
— Scalecro
Who it's for
Who This Service Is For
- Renovation, remodeling, and design-build companies that need visual project inquiries
- Home service businesses running lead-form or landing-page campaigns
- Local service brands that need to stay top-of-mind through the buying cycle
- Service businesses with strong before/after content and no one to run it
- Companies retargeting website visitors and past customers
Where it breaks
Common Problems We Help Fix
- Facebook lead forms filling up with unqualified inquiries
- Ad creative going stale after a few weeks and CPL climbing
- No retargeting for people who visited the site but didn't convert
- Pixel and Conversions API set up incorrectly, if at all
- No clear picture of which ads are actually driving booked jobs
Want to See What This Could Look Like for Your Business?
Book a free strategy call and we'll review where this service fits into your current marketing, lead tracking, and follow-up process.
Book a Free Strategy CallHow we help
How Scalecro Helps
We manage Facebook and Meta campaigns end-to-end
Prospecting, retargeting, and lookalike campaigns structured around a clear offer.
We build a steady creative pipeline
Testing new hooks, images, and short videos each month so performance doesn't decay.
We set up the Meta Pixel and Conversions API properly
So iOS attribution holds up and Facebook can optimize toward real leads.
We improve lead quality with qualifying questions
Reducing tire-kickers on Facebook lead forms without killing volume.
We report on leads, cost per lead, and booked opportunities
So you can see which creatives and audiences are producing real work.
Bigger picture
Part of a Complete Lead Generation System
This service works best when it's connected to the rest of your lead generation system: the campaign, the landing page, the CRM pipeline, the follow-up process, call tracking, reviews, and reporting. See how the pieces fit together.
Related Case Study
Kitchen Renovation Lead Generation in Mississauga
Scalecro helped a Mississauga kitchen renovation company move from impressions-only advertising to qualified leads, closed projects, and a repeatable lead generation process.
30+
Qualified Leads Per Month
5+
Projects Secured Monthly
Related
More paid advertising services
FAQ
Frequently Asked Questions
How does Facebook Ads generate leads for service businesses?+
Facebook targets people by location, interests, and behavior — a strong fit for renovation, home services, and local trades where prospects don't always search for you first but respond to the right offer and visual.
Can you handle the creative or do we need to provide it?+
We can work with content you already have and produce new creative each month. Most accounts perform best with a mix of raw project footage, testimonials, and short-form video ads.
Do you connect Facebook leads to a CRM?+
Yes. We wire Facebook lead forms into your CRM so leads land in the right pipeline with the correct source and start follow-up automations immediately.
Can this be combined with Google Ads?+
Yes, and it usually should be. Facebook builds demand and retargets visitors while Google captures active search intent.
What happens after the strategy call?+
We review your current Facebook account, tracking, and creative, then map out how paid social fits into your lead generation and follow-up system.
Ready to Build a Better Lead Generation System?
Scalecro helps service businesses turn more marketing activity into qualified leads, booked calls, quote requests, and real opportunities.
Book a Free Strategy Call