Paid Advertising
Instagram Ads Management
Instagram advertising focused on thumb-stopping creative and full-funnel campaign structure — from awareness Reels to bottom-funnel retargeting.
In every engagement
- Reels & Story-first creative
- Full-funnel campaign builds
- Audience & interest testing
- Weekly reporting & iteration
What you get
- Reels-first creative strategy + testing plan
- Full-funnel campaigns from awareness to bottom-funnel retargeting
- Audience + placement optimization
- Weekly reporting tied to revenue
What we don't do
- Lock you into 12-month contracts
- Hand off to a junior after week two
- Vanity-metric reports with no revenue tie-back
Typical timeline
Live in 10–14 days. First optimization pass by week 3.
$5M+
in ad spend managed across Canada and the USA
"We manage paid campaigns for service businesses — restructuring accounts, tightening targeting, and connecting ads to landing pages and follow-up."
— Scalecro
Who it's for
Who This Service Is For
- Renovation, design, and finish-trade companies with strong project visuals
- Home service brands that already post on Instagram but don't advertise strategically
- Businesses selling higher-ticket services that need to build trust before an inquiry
- Local service businesses running Reels and Stories with no ad structure behind them
- Companies that want to convert Instagram followers into booked calls
Where it breaks
Common Problems We Help Fix
- Reels get views but almost no DMs, calls, or form submissions
- Boosted posts spending money with no funnel behind them
- No retargeting for profile visitors, video viewers, or website visitors
- Creative feels generic and doesn't match the brand voice
- No clear path from an Instagram ad to a booked appointment
Want to See What This Could Look Like for Your Business?
Book a free strategy call and we'll review where this service fits into your current marketing, lead tracking, and follow-up process.
Book a Free Strategy CallHow we help
How Scalecro Helps
We manage Instagram ad campaigns end-to-end
Feed, Reels, and Stories placements built around a clear offer and audience.
We build creative that fits Instagram, not repurposed billboard ads
Short-form video, carousels, and story ads shaped for how people actually scroll.
We set up retargeting around every touchpoint
Video viewers, profile engagers, and website visitors get moved down the funnel instead of forgotten.
We improve the path from ad to booked call
Working with the landing page and CRM team so Instagram leads don't die in a DM.
We report on real leads, not saves and shares
You see the metrics that matter: cost per lead, booked calls, and projects influenced.
Bigger picture
Part of a Complete Lead Generation System
This service works best when it's connected to the rest of your lead generation system: the campaign, the landing page, the CRM pipeline, the follow-up process, call tracking, reviews, and reporting. See how the pieces fit together.
Related Case Study
Kitchen Renovation Lead Generation in Mississauga
Scalecro helped a Mississauga kitchen renovation company move from impressions-only advertising to qualified leads, closed projects, and a repeatable lead generation process.
30+
Qualified Leads Per Month
5+
Projects Secured Monthly
Related
More paid advertising services
FAQ
Frequently Asked Questions
Do Instagram Ads work for local service businesses?+
Yes, especially when the service is visual — renovation, design, epoxy, paving, landscaping. Instagram is where prospects gather ideas long before they inquire, so the right ad and follow-up system can convert that intent.
How is this different from just boosting posts?+
Boosted posts optimize for engagement, not leads. We build proper campaigns with lead objectives, retargeting, and offer structure, then connect the results to your CRM.
Can you use content we already have?+
Yes. We start with what's performing organically, then layer in new creative each month as the account scales.
Should we run Instagram and Facebook together?+
In most cases yes — they run through the same Meta ad account and share audiences, but each channel needs creative shaped for how people use it.
What happens after the strategy call?+
We review your Instagram account, creative, and offer, then map out how Instagram ads fit into a complete lead generation system.
Ready to Build a Better Lead Generation System?
Scalecro helps service businesses turn more marketing activity into qualified leads, booked calls, quote requests, and real opportunities.
Book a Free Strategy Call