Paid Advertising
Google Ads Management
End-to-end Google Ads management — Search, PMax, Shopping, and Display — with keyword strategy, bidding, ad copy, and negative-keyword hygiene built to lower CPA month over month.
In every engagement
- Search & Performance Max builds
- Conversion tracking (GA4, GTM)
- Bid strategy & budget management
- Weekly optimization & monthly reporting
What you get
- Full account audit + rebuild plan in week 1
- Search, Performance Max & Shopping campaigns built to your funnel
- Conversion tracking via GA4 + GTM (with server-side where it matters)
- Weekly optimization, negative-keyword hygiene, bid strategy tuning
- Monthly report tied to revenue, CPA & ROAS — not clicks
What we don't do
- Lock you into 12-month contracts
- Hand off to a junior after week two
- Vanity-metric reports with no revenue tie-back
Typical timeline
Audit + rebuild live in 10–14 days. First scale decision by day 30.
$5M+
in ad spend managed across Canada and the USA
"We manage paid campaigns for service businesses — restructuring accounts, tightening targeting, and connecting ads to landing pages and follow-up."
— Scalecro
Who it's for
Who This Service Is For
- Contractors and trades that need consistent phone and form leads from high-intent search
- Home service businesses that rely on same-week booked jobs
- Renovation and remodeling companies chasing higher-ticket project inquiries
- Local service brands competing against louder budgets in Google search
- Service businesses expanding into new service areas or cities
Where it breaks
Common Problems We Help Fix
- Ads getting clicks but very few real quote requests or phone calls
- Google Ads spend going toward broad, low-intent keywords
- No conversion tracking, so no one knows which campaigns produce jobs
- Weekly cost-per-lead creeping up with no clear reason
- Performance Max eating budget without visibility into what's working
Want to See What This Could Look Like for Your Business?
Book a free strategy call and we'll review where this service fits into your current marketing, lead tracking, and follow-up process.
Book a Free Strategy CallHow we help
How Scalecro Helps
We manage your Google Ads account end-to-end
Search, Performance Max, and Local Services campaigns tuned to your service area and offer.
We build proper conversion tracking
GA4, GTM, phone calls, and form submissions wired in so every lead is attributed correctly.
We set up negative keywords and audience signals
So you stop paying for tire-kickers, job seekers, and irrelevant searches.
We improve landing pages and offers
Working alongside the landing page and CRO team so more clicks turn into real leads.
We report on leads, calls, and cost per opportunity
Not vanity impressions — the numbers your business actually runs on.
Bigger picture
Part of a Complete Lead Generation System
This service works best when it's connected to the rest of your lead generation system: the campaign, the landing page, the CRM pipeline, the follow-up process, call tracking, reviews, and reporting. See how the pieces fit together.
Related
More paid advertising services
FAQ
Frequently Asked Questions
How does Google Ads help generate better leads for a service business?+
Google Ads reaches prospects at the exact moment they're searching for the service. When paired with proper tracking, a strong landing page, and quick follow-up, it becomes one of the most predictable lead sources for contractors and home service businesses.
Can you track phone calls, not just form submissions?+
Yes. We set up call tracking with dynamic number insertion so every call from Google Ads is attributed to the right campaign, keyword, and landing page.
Do you work with businesses outside Canada?+
Yes. We work with service businesses across Canada and the United States.
How long before we see meaningful results?+
Most accounts stabilize in 3 to 6 weeks after we clean up tracking, negative keywords, and campaign structure. Complex accounts take longer to fully optimize.
What happens after the strategy call?+
We review your current Google Ads account, tracking setup, and landing pages, then walk you through what we'd change and how it connects to the rest of your lead generation system.
Ready to Build a Better Lead Generation System?
Scalecro helps service businesses turn more marketing activity into qualified leads, booked calls, quote requests, and real opportunities.
Book a Free Strategy Call